GARP

Growth at A Reasonable Price (GARP).  An approach to investing that combines the two popular strategies of value and growth investing. It seeks stock that has both growth potential and a reasonable price.  The GARP strategy is a combination of both value and growth investing: it looks for companies that are somewhat undervalued and have solid sustainable growth potential. The criteria which GARPers look for in a company fall right in between those sought by the value and growth investors.  Therefore, the GARP strategy not only uses growth and value stock-picking criteria, but also experiences a combination of their types of returns: a value investor will do better in bearish conditions; a growth investor will do exceptionally well in a raging bull market; and a GARPer will be rewarded with more consistent and predictable returns.

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